More than an office for the team, The Audo is an hybrid place where visitors can fully experience the brand’s DNA. It serves as a showroom, a co-working space, a café, a restaurant, a bar, a shop, a materials library, and an intimate boutique hotel with 10 rooms in the converted attic.
The name, Audo, stands for the Latin phrase Ab Uno Disce Omnes, meaning ‘From one, learn all’; a nod to the versatile and multifunctional space.
The 40-year-old company enlisted Norm Architects and Nathan Williams, Kinfolk’s co-founder and creative director, to create the interior. The result is a minimal, warm and serene look, thanks to a rich and earthy color palette. Menu’s furniture, home accessories and lighting were used throughout The Audo, along with pieces from other premium brands. You can also find exclusive paintings by Benjamin Ewing and sculptures by Nicholas Shurey throughout the place.
Because the Audo is meant to express the brand, you can expect the interior to change as the assortment evolves over time. Moreover, rotating shows will that place in the concept store, just like a gallery space.
“We wanted Menu to take a new approach to running a design business through openness, knowledge-sharing and collaboration,” explained Joachim Hansen, director of Menu. “By showing our collection in different contexts within hospitality we will make the collection become more alive.” – Source
The suites features original wooden beams and the walls are painted with St. Leo products (note: I’ve mentioned them in a previous post, read more here). The beds are by Dux, and the gorgeous wooden floors are by Danish company Dinesen.
The Audo is located in the neighbourhood of Nordhavn, Copenhagen, in a 1918 building that once served as a trading post for fishing.
Fancy peeking inside the home of Menu’s Design Director? Click here for the tour!
For more beautiful Scandinavian hotels, browse the Travel category.
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Photos: Kim Petersen
P.S. I will launch my latest collection of original paintings very soon! If you'd like to find out more, get on my waitlist and I’ll send you a sneak peek soon.