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Being an entrepreneur and small business owner, I love to hear success stories of talented people who started companies, with the goal to make a difference and to to bring something new to the market; people driven by a vision, a passion, a curiosity, and a determination; people with a mission.
Today I would like to introduce you to Shaun Russel, founder of Skandinavisk. If you’ve been a reader of Nordic Design for a while now, it won’t come as a surprise that I am a huge fan of Skandinavisk and their amazing scented candles and diffusers. Featured many times on the site, the brand is all about bringing to life the story of Scandinavia.
Last year I’ve had the pleasure to meet Shaun and I can vouch he is truly passionate about the Nordic region. He is fascinated about how Scandinavians approach life and how they are influenced by the nature and the climate that surround them. And it’s a story he wants to tell.
Many questions I had for Shaun – How did it all started? What is the philosophy behind the brand? What is it about Scandinavia that you love so much? – were answered in a series of nice little videos explaining the how’s and why’s of Skandinavisk.
Here is the introduction below. Enjoy!