10 Years Of Nordic Design + A Special Project Launching Soon

By Catherine

I am celebrating ten years of Nordic Design this spring. That’s about 3650 days, 2223 published articles, and close to 10 million page views – Wow!

I’ll be honest some days this endeavor feels like a never-ending marathon – Weeding out the web for great content, planning the editorial calendar, writing the articles, formatting pictures, sharing on social media and preparing newsletters, all that while learning the ropes of running an online business, search engine optimization, HTML coding, and whatnot. It was a steep learning curve to get where Nordic Design is today.

What it taught me the most is dedication, discipline, grit, the importance of celebrating successes, and a hell of a lot of things about Scandinavia!

Ten years on and I still get pretty excited about Nordic Design. It is “my baby”, something I nurture, care for and help grow every day. It is hard work, and I absolutely love all of it – Including the occasional sleepless nights, overwhelm, fears and tears. At the end of the day, it is all so worth it.

But Nordic Design would not exist if it wasn’t for YOU. You keep showing up, reading and sharing the content, commenting, and sending me your love on the daily. You are the main reason I am motivated to get to work, and I am infinitely grateful. Thank you for being on this journey with me.

As I reflected on the past and present, I realized that my purpose has grown beyond simply showing you my beautiful discoveries.

Now, more than ever, I want to connect with you. I want to share with you, and serve you the best way I can.

So here comes an exciting new chapter for Nordic Design: The Insiders Club.

The Insiders Club

Most of you want to have a modern, bright, functional and beautiful home you’ll love. You gush over the interiors you see all over the web (Instagram envy, anyone?). You know what you like, but it’s another thing to actually make it happen in your own home, am I right? What you need is a little guidance and support to figure things out.

The Insiders Club will be like having an interior designer in your browser.

It is a membership that provides you with inspiration, resources and support to help you understand what you like, how to recreate the look you want, how to make the most of your space, whether you live in a closet or in a mansion. An interior should work for you, not the other way around, and you deserve to feel at home in your house.

I am here to give you my top tips and share everything I’ve learned in the last 10 years of running Nordic Design, and to empower you to make design choices with confidence.

Once you sign up, you will get instant access to my password-protected and member-only content, new pages, and exclusive site features. You will also be invited to join a community to connect with other Insiders, to interact with each other, exchange ideas, get advice and feedback, ask questions, bond over design, discuss trends, etc. You will see me in there too! Because designing a considered, authentic and personal home takes time and can feel like a never-ending process, you will have on-going support throughout this journey. Let me help you, and let’s do this together!

I am not giving you all the details yet, I am keeping a few surprises for the upcoming launch. But in the meantime, I invite you to join the waitlist to be notified when doors open to not miss out.

Extra perk: If you join the Insiders Club during our launch and your name was on the waitlist, you’ll get an exciting bonus as a thank you. All you have to do is fill in the form below:

I am so looking forward to this next chapter of Nordic Design, and I am excited about this opportunity to connect with you at a whole new level! Stay tuned for more information soon.



Photo: Our Food Stories


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