The Interior Design Trend That Gives Instant Hygge To Any Room

, , , , , , , , By Catherine

For the last year or so, I’ve noticed that shag rugs are enjoying a resurgence in Scandinavian homes.

The dense pile has a luxuriant, organic look and feel that creates a sumptuous focal point. Soft, warm and lush, it is also a texture your feet will definitely be pleased about. There is something uniquely cozy about shag rugs, they make any room more comfortable and inviting. It is a go-to choice if you’re looking to add instant ‘hygge‘.

And the look can be quite beautiful, too! Have a look at the images below:

Photo: Dag Randen
Photo: Andrea Papini 
Photo: Petra Bindel
Photo: Elisabeth Daly 
Photo: Emily Laye
Photos: Jonas Ingerstedt

The downside: Frequent and careful cleaning is required. Since the carpet fibers are long and loose, they quickly collect dust. They can get caught in the rotating beater bar of your vacuum cleaner, making it more difficult to clean like any other rug. Plus, there might be some shedding, too.

Regularly take the rug outside and give it a vigorous shake to loosen and release the dirt. To preserve the texture and pile, you can also turn the rug face down and vacuum its backside to dislodge any debris. Once that’s done, roll the rug, set aside, and vacuum the dirt that came out on the floor – Repeat this process until your rug is clean.

If you like the look but don’t want the upkeep, place your shag rug in a low traffic rooms like an office, guest room or reading nook.

Photo: Marimekko
Photo: Kristofer Johnsson
Photo: @vittvittvitt
Photo: Kvarteret Mäkleri
Photo: Alen Cordic 
Photo: Mike Karlsson Lundgren

Trend barometer: I have a hunch that 3D patterned and tufted rugs -a cross between the shag rug and a flatweave- are the next big thing! Keep an eye out for this interesting style:

Photo: Sera Helsinki
Photo: Kristofer Johnsson
Photo: Cappelen Dimyr 

A few general tips:

  • Rotate the rug every 2-3 months to avoid uneven fading and wear.
  • Avoid exposure to direct sunlight, as it will fade the color of the rug.
  • Trim loose yarns with scissors – Never pull!
  • Longer fibers benefit from occasional brushing with a (clean) wire pet brush.
  • To clean a spill, blot the surface as soon as possible and press firmly to absorb. Never rub wet pile, as this will damage the fibers and can spread the stain.
  • A rug pad will help with your rug longevity.

Where to shop for rugs:

+ Large retailers like Restoration Hardware, Serena & Lily, Miss Amara (AU), Lulu & Georgia.


First photo: Birgit Fauske

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