A Peek at the Skagen flagship store in Paris

, , , , , , , , , By Catherine Lazure-Guinard

Skagen is a well-known fashion watchmaker from Denmark. Since its acquisition by Fossil Inc. in 2012, it has been refreshing its brand identity and strengthening its positioning as a modern, Scandinavian lifestyle brand. Skagen provides watches, jewelry and leather goods with clean, minimalist and timeless designs.

The new flagship store in Paris, France, fits the brand’s Danish aesthetic to a T.

“The Skagen brand is firmly rooted in Danish design”, says designer Emilie Ball. “Making our watches, jewelry and leather bags and accessories look simple by a lot of smart engineering is a key feature of that aesthetic. That’s exactly how we approached the design for our Paris store: by using ingenious ways to showcase our products, we created a beautiful pared down look.”

Notice the watches are presented up on the wall rather than flat in a cabinet, behind glass – What a nice idea!

The beautiful floor is by Hakwood. Contemporary furnishings were used in the space, such as Menu’s Afteroom stools, AIM suspension lights from Flos, and large Bell lamps by Normann Copenhagen.

Skagen
Maison du Danemark
142 Avenue des Champs-Elysées
75008 Paris, France
+33 1 42 89 08 99

 

 

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Design: Emilie Ball
Photos: Hakwood 

 


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