A.O.CMS: For all and everyone

, , , By Catherine

Announcement: Doors to the Insiders Club will open again soon! Get on the waitlist to be notified of our next enrollment period and to be eligible for special launch bonuses. For more info on all the perks of becoming a member, click here

A.O.CMS is a Swedish fashion label founded by Rodrigo Gutierrez Benavente in Stockholm 2006. He was trying to find a classic, high-quality T-shirt at a good price; he realized there was a gap in the market. With the help of top Stockholm creatives (Moses Voigt, the art director behind Acne Paper and perfume house Byredo‘s graphic identity; art/fashion photographer Frederik Skogkvist; and Martin Thomasson of creative consultancy Dossier Edit), the company was bound to great things.

His label manufactures basic cotton garments which serve to fulfill fundamental clothing needs. The collection of basics include neatly itting T-shirts, flattering tank tops, and comfy underwear, all in high-quality fabrics and subtle colors. The founder describe A.O.CMS as a “democratic brand that focuses on craftsmanship, simplicity and endurance,” suitable for “all and everyone.”

Photos: A.O.CMS


Leave a Reply

Your email address will not be published. Required fields are marked *