Photographer Jonas Ingerstedt is an advertising photographer based in Stockholm, specialized in interiors, with over 30 years of experience. His list of clients includes Kinfolk, H&M Home, Villeroy Boch, Elle Decoration, Residence, and IKEA, among others. We’ve featured several of his beautiful pictures on Nordic Design before (here and here), and I’m a big fan! So I was super happy when Jonas agreed to answer a few of our questions.
1. Tell us more about yourself. How did it all started?
“At first I wanted to become an architect, but my math was too poor. I started to work as a photographer’s assistant instead. This is like 30 years ago. Some friends of mine and I launched a magazine with American Interview as an inspiration; black and white portraits with a lot of space for the pictures. It was a very “new thing” in Sweden at the time and then it just rolled on. I’ve been working a lot with fashion, beauty and advertising. I focused on shooting interiors in the last 4 years.
Photo: Jonas Ingerstedt
2. Best thing about being a photographer:
The freedom of spending your time as you like and to create something new every time you do a shoot.
3. What inspires you?
Architecture. I love le Corbusier and Carlo Scarpa. Beautifully designed things with high quality that last over time
Photo: Jonas Ingerstedt
?4. “When I feel uninspired, I…”
I go to my country house in the south of Sweden and stay there by myself a few days.
5. Favorite photo shoot to date:
The last shoot is always the favorite. I did a fantastic story for Elle deco UK last week. I can’t wait until it’s published!
Photo: Jonas Ingerstedt
6. Any special projects at the moment?
I have a great project with Linum coming up now and some other things with a Swedish home paint company and a few nice apartments to shoot for Elle deco in the nearest future.
7. You, in three words:
Lots of energy, impatient, passionate
Photo: Jonas Ingerstedt
8. What is the best advice you ever received and from whom was it?
A penny saved is a penny earned. From an old Volkswagen commercial :)
9. Dream subject/assignment/collaboration?
I love to shoot for Herman miller and farrow and ball.
Photo: Jonas Ingerstedt
10. What can’t you live without?
Morning tea and the daily paper
11. If you could invite somebody for dinner, famous, dead or alive, who would it be and why?
My dead father. I was so young when he died so I wanted to show him what happened in my life and that he could meet my son Herman.
Photo: Jonas Ingerstedt
12. Best Scandinavian city and why:
Copenhagen! People are very open and friendly. And there’s so many nice restaurants and bars and all the Danish wonderful design and architecture. A very cool city!
13. Something on your bucket list:
Building a replica of Eames case study house #8
Photo: Jonas Ingerstedt
Read more about Jonas here and see his great portfolio, too!
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This guy is a genius !i absolutely his work and his home is my dream apartment
His portfolio is such a great source of inspiration
yes but who does the chores?