This beer brand concept is actually a school project at the Icelandic Academy of Arts. Students were asked to make a brand for a micro-brewery, as part of the course ‘From Idea to Market’. It is not in production yet, but the concept is available for purchase.
The concept is to have one beer, 10 different bottle designed by 10 different designers. The design would be changed annually and could be put on beer glasses as well.
“We decided on making versatile design but limit it down to a single color graphics. Our approach was different, but we all shared the same ideology about breaking out of the ordinary and making graphics that aren’t exactly typical for beer bottle labeling. The concept also makes the brand a platform for other graphic designers to show off their own design for design’s sake.” –Source