Therese Sennerholt is a Swedish Art Director who mainly works in advertising. As a side hobby, she started to produce graphic prints we felt hard for! Black & white, simple minimal, and with a touch of humor. We cannot decide on which is our favorite! She created, among others, that much talked about poster “Love is the New Black“, that Stylist Lotta Agaton used in a photo shoot for Swedish Elle Interior. She also came out recently with new designs and postcards featuring her prints! How great!?
Have a look at her online shop, and make someone happy this Christmas!
From her home in Sweden, she answers some questions for us:
Tell us more about you. Where did it all started?
I have been working as an art director for quite a while but the prints with quotations started last year when I did three prints for Rädda Barnen’s Designshop and then I forgot all about it until Lotta Agaton started her blog and asked me to do some artwork for her blog in late December 2009 and from there it took off. I did my first real collection in March this year and since then I have made a total of three collections and postcards.
Any special projects at the moment?
I am working for a Swedish rug company called Kasthall and I am also doing artwork on huge walls for a hotel chain called Scandic Hotels in Stockholm.
You, in three words:
Impatient, funny and generous.
What inspires you?
Good design or art in any shape, form or material and people who are honest, humble and true to their heart.
How would you describe your style?
My style is built on simplicity, contrast, shape and letters.
“I’m at my most creative when…”:
I am at my most creative after working out at the gym or when I do not have tons of musts (which is never so I guess I have my creative peak a head of me). Ideas usually pop up when I am doing something else like reading a magazine, traveling somewhere or just watching a movie. Or doing nothing.
Best thing(s) about Scandinavia:
Fabien Baron, Achille Castiglioni, M/M Paris and Tom Dixon.
All my lamps by Achille Castiglioni for Flos.
What can’t you live without?
My two wonderful children, Nea and Isaac.
Scandinavian tradition(s) you love:
I don’t like traditions, if I have to pick one it has to be the Crayfish parties in August.
Favorite travel spot:
Any big city, I am an urbanist – who happens to live in the forest. I like contrasts.
You in five years:
Painting on canvas.