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Stylist/Props & Set designer Saša Anti? is based in Sweden. He has a unique way to put objects together, and make it look amazing as a whole. He does work for several big clients such as H&M Home, Residence, IKEA, Kosta Boda, and Elle Interior. Have a quick look at his fantastic portfolio, and you’ll understand why he is a much sought-after talent!
We are convinced we will see more of him soon!
Where did it all started?
It all started in my early childhood when I got my own dollhouse. I was obsessed with it. I redecorated it every single day, put up wallpapers, cut out carpets and fantasized about real furniture… When I became a teenager I often redecorated my own room. And today I´m doing it for a living…
How would you describe your style?
I think my style is colourful, arty, with a twist and a sense of humor.
Favourite material to work with:
I love Industrial design, so I have to say wood and steel.
Any special projects at the moment?
At the moment I’m working on a advertising campaign for one of Sweden’s biggest textile companies. I am also working on a big project for Elle Interior in Sweden, and of course I work with my photo blog: http://hiddenforms.blogspot.com/
Also, I’m leaving for New York in October and will stay there for a month, so we’ll just have to see what happends there…
Best thing about being a stylist/props designer:
The best thing about being a stylist and set designer is the variation of projects. I meet a lot of fantastic people in my work and I got to work with amazing photographers. And of course, I have the luxury of finding beautiful, fun props and furniture everywhere for different shoots. I also get to see beautiful homes and locations.
You, in three words:
Ambitious, hardworking, funny.
What inspires you?
I find myself being very inspired by nature.
“I’m at my most creative when…”:
…the night comes. I work best at night when everyone is asleep.
Best thing(s) about Scandinavia:
It’s fresh, it’s clean, it got a light to kill for, and it is amazingly beautiful.
Tom Dixon and Josef Frank
Best design piece you purchased?
I just bought two industrial wooden chairs from France. I don’t really know if they are designer pieces, but I really love them! I also have to say the Offcut Stool Fluoro by Tom Dixon. And some other seriously nice industrial stuff I found in different antique stores and flea markets.
Best address-book secret:
…is going to stay a secret!
On your wish list:
At the moment, a car. The new Audi A1. I want it in the color brown. Love it!
What can’t you live without?
My mother, my niece and my friends.
Scandinavian tradition(s) you love:
I’m not so much into traditions, but if I have to choose one, I’ll probably say Midsummers eve.
Favourite travel spot:
Paris, Rome, London and New York. I love big city life.
You, in five years:
God, this is a tricky question. Hopfully I will still working as a stylist and set designer, but maybe I would commute between Stockholm-New York-Paris and London. And I hope I’m in love!