Trine Andersen is the creative mind behind one of our favorite Danish brand: ferm LIVING. The company originates from a graphic design agency in Aarhus that Trine founded in 2005. It started when she was re-decorating her house: “Trine was looking for graphic wallpaper, but just couldn’t find the right pattern – and when she found something interresting, it was way too expensive. Trine thought that other people probably felt the same way, so she decided to take it upon herself to create graphic wallpaper at an affordable price. By February 2006, the very first wallpaper collection hit the streets, and since then things have been going fast!” – ferm LIVING
We are very pleased to feature Trine’s profile on NordicDesign!
What is your business philosophy?
We believe in creating things that we cannot live without ourselves!
We believe in great designwork, quality and reasonable pricing!
We believe that it is essential to be proud of our products and how we work!
How would you describe your style?
Vintage meets modern. Scandinavian style with a graphic nerve.
Favourite material to work with:
Paper, cork, cotton
Any special projects at the moment?
Just busy – it’s fair season. We are going to Maison & Objet in Paris on Wednesday, so there is a lot to prepare.
Best thing about being a graphic designer:
That you can create things with great visual impact.
You, in three words:
Creative, stubborn and busy
What inspires you?
I get this question all the time… And I think it is very difficult to answer. I like to think of it in this way: Everything inspires me – everything I see and experiences goes though a filter in my brain – some of it is “stored”, and when you put these “stored” impressions together they will end up in a product or an idea some day.
I, of course, seeks inspiration on traditional manners when I travel, read magazines and books, source for vintage objects, walk in the nature and through my friends.
“I’m at my most creative when…”:
I’m driving a long distance in my car alone – it’s calm and quiet and possible to think “deep thoughts”
Best thing(s) about Scandinavia:
We proudly associates ourselves and our products with Danish values as great design, human respect and focus on quality!
At the moment… Celine
Best address-book secret:
It’s not really a secret, but don’t miss the fantastic shop merci, 111 boulevard Beaumarchais, 75003 Paris
On your wish list:
A “plantwall” at our new outdoor space – http://www.greenfortune.com/
What can’t you live without?
Scandinavian tradition(s) you love:
I love a traditional Danish Christmas – especially the four Sundays before Christmas. It’s all about “hygge” and family activities.
Favourite travel spot:
You, in five years:
Five years older … and hopefully still happy and full of new ideas and projects.