Spring/Summer 2018 Series: Soft, Serene and Elegant Styling for H&M Home

, , , , , , , , By Catherine

This week’s special series featuring the most exciting new collections of 2018 continues!

All blush fans out there, rejoice! The trend is still going on strong according to these gorgeous images from Swedish giant H&M for their Home collection. They are beautifully styled by Lotta Agaton with art direction by Therese Sennerholt.

The look is definitely fresh and bright, with a natural palette of beiges, from off-white to cream to sand and taupe. Soft shades of pink are combined with muted red tones like burgundy and terracotta, which prevent the style from being overly sweet. Materials like wood, brass, glass, linen, velvet, and wool add great textural interest. H&M’s accessories are paired with design pieces, such as the Atollo lamp by Oluce, the Noguchi table by Herman Miller, Beetle chairs by Gubi, a vintage bench by Pierre Jeanneret, as well as other more luxurious items adding to the exclusive feel of the place – It also helps that the shoot took place in a stunning villa.




See all posts about Spring/Summer 2018 collections here.


Photos: Heidi Lerkenfeldt for H&M Home










1 Comment

  1. M
    10 Feb 2018 / 14:05

    Very interesting post: surprisingly tasteful. Do you know what that rectangular cushion thing is in the first photo?

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