Tiger is more than just a very cool name to have. It is the one of a great web editor from the interior design magazine Hus & Hem, blogger for Hello Tiger and From Scandinavia with Love (update 2017: Unfortunately both blogs are no longer online): Tiger Hellström, from Sweden.
We share the same passion for great design, especially from the Nordic countries. We follow Tiger’s work religiously, and we love the images she picks for her blogs. Head over to her websites, but first, read this exclusive profile with Tiger:
How did it all started?
I had an old computer that couldn’t store more images, so I started the blog Hello Tiger just to be able to save all my inspiration somewhere. It was for my eyes only but suddenly people started making comments so I realized that I had readers! That was in 2005.
Any special projects at the moment?
I moved to a tiny new apartment in February and everything is still a mess. I’m trying to make up my mind how to make one room into a dining room, living room and home office.
You, in three words:
Calm, neat and shy.
What inspires you?
How would you describe your style?
I like it simple. I like few things and I’m a big fan of clever storage. I like few colors and I have way to many teacups and milk jugs.
Best thing(s) about Scandinavia:
The design, the nature, the cleanness and all the nice people from other countries that come to visit.
I like a lot if creative people. Right now I like Asshoff & Brogård Designstudio, the musician Sindri Már Sigfússon, and the stylist Saša Anti? a little bit more than others.
Best design piece you purchased?
I don’t buy a lot of fancy stuff, but I love my “Spisa Ribb” teacups by Stig Lindberg. Breakfast just isn’t breakfast without them.
On your wish list:
A new bed, a new dining table and a cat friend for my Devon Rex cat Räven (Swedish for “the fox”).
Scandinavian tradition(s) you love:
I don’t know. I hardly know which traditions that counts as Scandinavian… But I love lussekatter!
Favourite travel spot:
Dalarna in Sweden. I grew up there and my four brothers and two sisters still live there.
You, in five years:
I have no idea.