The Insiders Club
Creating a beautiful Scandinavian-inspired home just got easier, and much more fun!
The Insiders Club is a membership that provides curated inspiration, expert advice, practical tips, resources and ongoing support, so you can finally learn how to execute the look you want, eliminate the guesswork, and make confident design decisions – No matter where or how you live.
– Do you have an idea of what you want your home to look like, but you don’t know HOW to make it happen?
– Do you feel ‘stuck’ when it comes to putting the final touches to your décor and making it look complete?
– Do you feel overwhelmed with all the options available, not sure where to begin, and worried about making a wrong decision?
– Do you wish you had professional design input without having to hire an interior designer?
The Insiders Club is for you!
As a member, you get access to the inspiration, tools, resources and help you need to understand how to execute the design you want and make confident choices.
Insiders-only articles showing you how to execute the look: product roundups, styling tips, interviews, etc.
An extensive list with my go-to shops, products and brands you often see on Nordic Design.
Occasional giveaways of inspiring books & Scandinavian design.
Hundreds of articles conveniently categorized by topics so you can go straight to what you need.
A practical bookmarking tool to easily organize and retrieve your favorite articles.
Uninterrupted, Google-ad-free browsing experience.
A tool to browse pictures of real Scandinavian homes organized by rooms.
Exclusive discounts at selected retailers so you can save on great design.
Ask questions, get advice and feedback, share tips and ideas, and connect with like-minded people.
And on top of that…
You get direct access to me! You get to pick my brain, as I walk you through tried and true strategies, vetted steps and methods, quick wins, tips, resources, and tools. It’s all in one place!
With a little guidance and support, anyone can channel their inner Scandinavian stylist and create a simple, bright, functional, and modern home they love – Just like a pro!
1. Be inspired
Login regularly for a great dose of inspiration and ideas.
2. Learn & Find
Dive into the exclusive content, tools, resources and sourcebook.
Ask me questions, get ongoing support, and tap into the collective knowledge of our growing community.
“Beautiful and inspiring, packed with tips and advice. Thank you Catherine for so much beauty, creativity and generosity.” – Julie, Canada
“The Insiders Club is brilliant, it’s like having a personal interior designer coach. I am enjoying being a part of it and look forward to becoming more educated and inspired, then translating that to my own home.” – Deanna, New Zealand
“I have enjoyed reading Nordic Design so I joined the Insiders Club without hesitation, in order to learn more and to be in touch with like-minded members from all over the world. It has been such an enjoyable journey and I have been learning a lot. Through our community we regularly connect with each other, as well as with the leading expert, Catherine, which is a wonderful gift.” -Angela, United Kingdom
“I’m glad I joined the Insiders Club. I feel connected with a like-minded group who are inspired by Nordic Design. I am more motivated and focused to tackle projects that I’ve been having difficulty with.” – Karen, Australia
“I love the Insiders Club because it gives me the benefit of Catherine’s knowledge, style and access to tastemakers I would otherwise be unaware of. This is years of experience delivered without the work!” – Angela, United Kingdom
“A wonderfully thoughtful curation of the best of every aspect of Scandinavian Design.” – Josh, United States
“The Insiders Club is now my first choice when I’m looking for inspiration – redecorating, styling or furnishing our home; the best of Nordic design in one spot!” – Andy, Canada
“I’m excited to be in the Insiders Club. (…) I’m happy to support a small business that I believe in for the same amount of money that I would spend on a pair of uncomfortable high heels. As with anything in it’s infancy, there is some tweaking that has to be done to get it just right, and Catherine is keen on keeping her finger on the pulse of what her readers want. Overall I’m comfortable with the setup and I can’t wait to see how the Insiders Club evolves over time. Dzifa” – Dzifa, United States
Hi! I’m Catherine.
Over the last 10 years of running Nordic Design and being an interior design consultant, I got to know the ins and outs of the business of decorating.
I also figured out two awesome truths: 1) Everything can be learned, even good taste and 2) most people already have a great sense of style, they simply need a little direction.
The IC is for you if you’re curious, eager to train your eye to observe and understand what you like, why, and how to make your vision a reality – Especially if that’s a beautiful, bright, simple, and modern Scandinavian-inspired look that feels like you.
I can’t wait to connect with you!
Q – How is the content reserved for the Insiders Club different from what is currently available on Nordic Design?
A: The Insiders Club is like having an interior design coach in your browser! It’s all about how to execute the interior design you want. Members have access to How-To articles, product roundups, ‘Get the looks’, trend reports, décor advice, quick wins, and other content that takes a deep dive into how to achieve a beautiful Scandinavian home. And like a coach, a mentor, and a friend, I’ll be there all along to guide you and to cheer you on!
Q – Can’t I just get this content for free on the internet?
A: That’s a fair question, and I’m glad you asked! The answer is: Probably, yes. There is a wealth of information out there, but free doesn’t mean it is valuable, and you might not even know what to really look for in the first place. What you come across is often fragmented and/or just scratches the surface of a topic. You can spend a lot of time watching videos that don’t actually teach you anything, and easily go down the rabbit hole of Pinterest or Google Search. And what you hardly find is the expertise to implement it effectively – This is where the Insiders Club and I come in.
You can skip the research, cut through the noise, and save yourself the guesswork and a trial & error approach because I am giving you curated, quality information; I put it into context and help you make sense of it, so you can understand it and execute it the right way, move forward, and get results faster. Together we go beyond the information and focus on the implementation and transformation, following what I learned and experienced throughout the years. You will become infinitely better at decorating, with strengthened confidence to make the right design decisions for you.
So if you are looking for inspiration, refined aesthetic, speed, knowledge, experience, fun, new ideas, and a fresh perspective, the Insiders Club is for you.
Q – How much is it?
A: Our monthly subscription is just $14.97 CAD per month, which is less than what most people spend on weekly coffees. It is also much less than what they might spend on interior design magazines on the regular.
Or if you prefer, you can save two months by paying for a year upfront, at $149.97 CAD. That’s about the fee you would pay to hire a seasoned interior designer for just ONE hour in an ENTIRE year..!
With the Insiders Club, you get curated inspiration, education, support, and professional input on your home for $0.41/day. What’s more with a membership you have access to discount codes at a few vetted online retailers, where you can save up to 20% off awesome design and potentially earn back your membership price.
Would it be worth it to you if all the Insiders Club did was to give you the clarity and confidence to make the right design decisions? Would it be worth it if you saved tons of time by knowing what (and where) to get to create the look you want or how to make the most of what you already have? What if all it did was allowing you to connect with a group of people on the same path as you are, design nerds and neophytes alike, all with a goal to create a better home?
Try it for a month! You can cancel at any time with one easy click directly from your account if it isn’t a good fit for you.
Q – Do I have access to past months’ content?
A: Yes, you do! All premium content is accessible through your own dashboard, extended archive, and in the custom navigation menu for logged-in members. New articles are added regularly!
Q – I don’t live in the United States or Canada; will I be disadvantaged when you link to products in your premium content?
A: No! We actually have members from all around the world. I do my best to vary the sources, and that the tools and resources are suitable for you no matter your location. Also, I created a Sourcebook with recommended online shops in different regions of the world to facilitate your search. Plus, I am always available to help you find the product or an alternative near you.
The Insiders Club is not just a shopping guide – The goal is to learn how to make the most of your current home, get a fresh perspective and new ideas for improvements, and make simple changes. I also like to recommend products from large, affordable retailers like Ikea and HM Home, because a great style doesn’t have to come with a hefty price tag.
Q – I don’t like white walls and I have dark hardwood floors… How can the Insiders Club be useful?
A: There are many misconceptions about what Scandinavian interiors should look like (and too many checklists for cookie-cutter looks)… but creating a beautiful, bright, and Nordic-inspired home goes way beyond ‘hygge’ and sheepskin throws. And that is what we are going to explore on this journey together in the Insiders Club!
Do you have dark floors or wall-to-wall carpeting? No problem. You don’t have a lot of windows? Alright. You don’t like white walls? Perfectly fine! You don’t have the budget for a designer chair? It’s absolutely okay.
I’ll show you how to work with what you have, and share practical tips to easily implement in your home. Over time, we’ll cover each room of the house as well as address frequent challenges, like how to make a home brighter, small space solutions, budget finds, and so much more.
Q – What if the membership is not for me?
A: If you do not feel the membership is for you, you can cancel anytime easily. And the fun begins here with a risk-free 14-day money-back guarantee! After two weeks, if you don’t feel totally confident and inspired, simply reach out to me and I’ll refund your investment. You will continue to have access to the Insiders Club until the end of that rolling month/year, depending on your membership period.