Inside Form Us With Love

, , , , By Catherine Lazure | Nordic Design

We came across this nice little interview by  Samuel Sweetman from WeHeart with 3 talented, admirable designers: John Löfgren, Jonas Pettersson, and Petrus Palmér, the guys behind Swedish studio Form Us With Love:

We’re huge fans of FUWL, but for the readers’ sake – tell us a little about ?yourselves – who you are, how you met and what you do?
Well, Form Us With Love is a design studio focusing on furniture and lighting design. We work also with design management and art direction for manufacturing companies in the design sector. The studio was founded in 2005 by Petrus Palmér, Jonas Pettersson and John Löfgren after we’d met during design school in Kalmar in the south of Sweden. Today the studio is located in the center of Stockholm and the studio consists of 5 full time employees working with an international client base stretching from Scandinavia to Italy, Spain and Japan.

Looking through your work there’s a real cross-disciplined and eclectic ?mix  – how would you describe FUWL’s style?
We don’t see that we have a style and don’t spend any time thinking about it. For us the most important thing is the project at hand. It is true that what we do is very cross-disciplinary and eclectic, but it is always in the design and interiors sector because it is where our passion lies. The style and material choices changes often depends on who we work for and what the project is supposed to achieve; attention, sales, research or just inspiration.

Ok, so what are your influences and inspirations – is each ?project different or do you have a certain way of working together??
Usually our process looks pretty much the same. We greatly value research ?and inspiration. Often they are linked closely together. When we do research ?for a new project, visiting a factory or digging into a certain area, ?something that interests us often comes up. But inspiration is just a tool ?for solving the problem in an interesting way. We put a lot of time into ?defining the problem, asking the why’s and what’s. What does the client or ?project benefit from doing this or that. Lately we have also started working ?a lot with color research and experimenting, which is a really powerful way ?of communicating.

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Source: Weheart
Photos: Jonas Lindström via Weheart 

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