At the age of 12, Per Magnus Persson from Sweden was fascinated by the work of legendary Henri Cartier Bresson, and that is what inspired him to pursue a career in photography. Today Persson works for several magazines and advertising agencies all over the world, and he also has his own studio. Have a look at his online portfolio: Total eye-candy!

Here, he answers our Profile questions with a touch of humor and honesty.

Where did it all started?
A darkroom in the basement.

How would you describe your style?
F stop 2.0

Favourite material to work with:
Hasselblad

Any special projects at the moment?
Changing lamp-bulbs in the bathroom

Best thing about being a photographer:
Meeting all these fantastic people…….

You, in three words:
Happy, hungry, honest

What inspires you?
Creative people

“I’m at my most creative when…”:
I am working

Best thing(s) about Scandinavia:
Nature

Favourite designer:
Hmmmm , there are so many…

Best design piece you purchased?
Powermac

Best address-book secret:
Keep it in the same place

On your wish list:
Ockelbo DC 21 1969 – 73

What can’t you live without?
My health

Scandinavian tradition(s) you love:
Singing around the table

Favourite travel spot:
Bangkok

You, in five years:
I don’t know….