Passionate about cooking, Martin started his own restaurant and eventually prepared food for commercial photography. That’s how his career as a professional photographer began. Several years later, his photos are highly sought after internationally.
Here, he answers a few questions for us.
How would you describe your style?
Documentary style with simplicity. I like to take pictures that are not arranged too much.
Any special projects at the moment?
Two books, one about Swedish cuisine from different regions, and a new television series on the same topic for Channel 4. The second book of a traditional Swedish homecoming. I am also working on and negotiating with publishers on a Swedish interior design book for 2012.
Best thing about being a photographer:
While I am artistic, I am interested in technology. It’s an amazing thing how light and technology becomes an image that will last forever. Travel and meet people.
You, in three words:
Curious, calm and stubborn
What inspires you?
Meet creative people and wake up the following day with a slight hangover, and think “wow, what a fun it was yesterday”. See a good movie. It is good to travel to new places (but it doesn’t need to be so far away). Im trying to find new places where I live, l take my scooter and drive around the small forgotten streets and vacant lots.
“I’m at my most creative when…”:
I’m together with talented people. Challenges of all kinds.
Best thing(s) about Scandinavia:
The different seasons. Fresh air and good ingredients.
Antonio Citterio, Thomas Sandell and Jonathan Ive
Best design piece you purchased?
A sofa by Antonio Citterio
On your wish list:
Learn to fly a helicopter!
What can’t you live without?
Music and my beloved friends!
Scandinavian tradition(s) you love:
Fermented herring and crayfish party with schnapps and singing. And of course midsummer party.
Favourite travel spot:
I love Paris. But otherwise I like to travel to places outside agency directory.
You, in five years:
Doing the same thing, but more filming. It´s really fun. Teaching myself right now the new HDSLR cameras. It is extremely cool and neat results.