Bang & Olufsen launched last week B&O Play, a new sub-brand dedicated to making standalone electronics at affordable prices for a younger audience. The first B&O Play product is a wireless iPod speaker, the BeoLit 12, designed by Danish designer Cecilie Manz.

The design is suggestive of the company’s 1960’s transistor radios, but featuring an aluminum grille, a range of loudspeaker fabric colour options, and an italian leather carrying strap. The Beolit 12 features apple airplay technology for seamless wireless streaming. A 120-watt amplifier on the 2.1 stereo system is connected to two tweeters and a 4-inch subwoofer, offering powerful sound for its 2.8kg weight. The device’s rechargeable battery has a playback time of approximately 8 hours wired (4 hours airplay), capable of simultaneously charging iPhones, iPads, or other connected devices.

It will be available in late january 2012 in dark grey, additional colours of yellow, blue, and light grey are expected in showrooms this spring.

Photos: Bang & Olufsen