Skagen is a well-known fashion watchmaker from Denmark. Since its acquisition by Fossil Inc. in 2012, it has been refreshing its brand identity and strengthening its positioning as a modern, Scandinavian lifestyle brand. Skagen provides watches, jewelry and leather goods with clean, minimalist and timeless designs.
The new flagship store in Paris, France, fits the brand’s Danish aesthetic to a T.
“The Skagen brand is firmly rooted in Danish design”, says designer Emilie Ball. “Making our watches, jewelry and leather bags and accessories look simple by a lot of smart engineering is a key feature of that aesthetic. That’s exactly how we approached the design for our Paris store: by using ingenious ways to showcase our products, we created a beautiful pared down look.”
Notice the watches are presented up on the wall rather than flat in a cabinet, behind glass – What a nice idea!
Maison du Danemark
142 Avenue des Champs-Elysées
75008 Paris, France
+33 1 42 89 08 99
Design: Emilie Ball