The Shop Directory is a curated guide to online shopping, and features my favourite online retailers.
I make it a personal mission to find the best boutiques of the web and to share to share them with you, while helping out entrepreneurs by giving them some of the visibility they deserve (read more about my motivation to launch the Shop Directory here). The shops featured in the directory all have been selected for their uniqueness, quality, style and product assortment. You’ll discover fantastic designs for your home that can be shipped right to your door. It’s design shopping made easy.

Here are five totally awesome shops I recommend you visit today.

Enjoy discovering the best of online shopping!

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Hello Polly

Why I like it: You’ll find bespoke homewards, unique, inspirational artwork and design from independent artists.

About the shop: Hello Polly is an online store thoughtfully curated to bring you unique and inspirational artwork and design. We love promoting the amazing work from talented artists and designers whilst keeping quality design accessible and afforable to everyone shopping with us. We are also thrilled to share with you our own Hello Polly Home range which you can read more about below. The products we have chosen as part of the Hello Polly store are hand picked because we love them and think you will too.



Finnish Design Shop

Why I like it: Its the largest online retailer of Finnish design products in the world. It stocks over 70 brands including Iittala, Arabia, Artek, and Marimekko, among others.

About the shop: Finnish Design Shop was established in 2004 out of passion for Finnish and Scandinavian design. Our mission was – and still is – to share the best of Nordic design with you. Since the beginning we have been introducing both classic Scandinavian design icons as well as fresh new designs by the younger generation.

The cornerstone of our philosophy is to offer a handpicked selection of items from well-established brands as well as young emerging designers. By blending classic with new we hope to make our selection more interesting for you as well as helping young designers take the first steps of their career.





Why I like it: Effortlessly cool pieces for a timeless style without breaking the bank. Plus: it has a really great denim collection.

About the shop: We’re Madewell. Great jeans are our thing — but we also work to perfect all the pieces you wear with them like soft tees, slouchy button-downs, have-forever totes, and boots that get better with age. Madewell’s roots date back to 1937 and we’re constantly taking inspiration from the brand’s workwear beginnings. You’ll find these references in our design’s details: Selvedge edges, hand distressing, monograms. Those are the things that make us Madewell.




Tine K Home

Why I like it: Think Scandinavian simplicity mixed with Asian, French and Moroccan flavours.

About the shop: Danish homewares brand Tine K Home was founded in 1999 by Tine Kjeldsen and her husband Jacob Fossum. The couple lives on Funen with their three children Klara, Tilde and Konrad.

The Tine K Home Collection is based on Tine K’s passion for beautiful objects, sweet memories, different cultures, and great stories. The Collection includes interior, textiles, furniture, and accessories from own designs or as unique findings from different journeys abroad in Vietnam, Morocco, India etc. With her passion for ‘cold’ colors, the Scandinavian simplicity is combined with handmade items and charming objects from different cultures which altogether creates a warm and cozy atmosphere.





Why I like it: Modern, affordable home furnishings for every room in your home, with simple and functional design.

About the shop: As a Canadian furniture brand, EQ3 designs, manufactures and sells its own products. We have 12 stores in Canada and the US, with additional stores and studios around the world.

We offer products for every room in the home: living room, dining room, office and bedroom. All of our modular seating designs are made in Canada and can be completely customized (fabric/leather, finish and legs) to suit your aesthetic. A complete range of home accessories will complete your room designs.