Last spring, Danish brand Muuto launched its second annual competition for young talents from design schools from Sweden, Norway, Denmark, Finland and Iceland. Hundreds of students submitted their designs within the categories of furniture, lamps and home accessories, and shared with Muuto their perspective on new Nordic design.

The winning product has now been chosen: The Swedish design trio What’s What Collective from Konstfack took the headline and first prize this year with the floorlamp PULL. Among the jury’s arguments for choosing the PULL lamp were the design’s “strong Scandinavian references in both material and appearance” combined with some “surprising and neat functional features”.

“As a young design studio we are excited to have won an award from a company so focused on celebrating contemporary Scandinavian design.” – What’s What Collective on winning Muuto Talent Award 2010.

“We believe that the road to success for modern Scandinavian design lies in a strong belief in the best younger designers, so we are very happy that so many talented designers from the next generation are submitting their work to the competition.” – Kristian Byrge, Director, Muuto.

Via: David Report
Photos: Abitare