Swedish brand How Are You was founded in 2011 and despite their recent start, their products can already by seen in several popular Swedish media. What’s the buzz? They create unique 50×50 pillowcases with digital prints, and their current collection, ‘Making hard things soft’, includes nine prints of (you guessed it) hard materials and textures: Concrete floor, OSB, plywood, bricks, stone, ice, etc.
Printed and handmade in Sweden.

“Our philosophy is simple, we do this for fun and we only do things we like and hopefully you like it too.” – How Are You

Photos: How Are You