Swedish design studio Form Us With Love has launched a watch for new Swedish brand TID Watches.

No.1 is the first product by TID Watches, which is Swedish for “time”, and Form Us With Love has designed it to be timeless and durable.

“We decided that the most important thing was to design a watch that would look good with any outfit and that you could wear everyday, and not throw away in three months when that fashion is over,” said Petrus Palmer of Form Us With Love. “It is a big watch. It’s a steel watch, it won’t break, there are no loose parts, there is no connections for the wristband and so on.”

The watch features a black, ion-plated stainless steel case with either a black or white face and a woven nylon wristband.

“TID is a Swedish design brand with a big ambition. We set out to make iconic products for you to wear through shifts in times and styles. No.1 is a watch milled from stainless steel and equipped with Japanese movement.”

Photos: Dezeen

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