We’re loving these new pics from MENU’S latest collection. What a beautiful styling!

The Danish brand is reinventing itself, with the recent release of their new brand identity – Simpler, cleaner aesthetic. It also recently introduced a new collection, ‘A New Way’, filled with timeless products (most of which you can see in the images below), and for which the label won a Accent-On-Design award in New York. “The collection resonates the brand’s new design approach and shows a range of design items with a strong Scandinavian expression, in collaboration with renowned Scandinavian and international designers.”

The collection includes smaller furniture, tableware and interior items. It also includes a very refined outdoor and bathroom line, designed by Danish based Norm Architects.”This collection is about soft minimalism, timelessness and durability. We insist on implementing quality in the design process as well as choice of materials and methods. You should look at our designs and continue to find them interesting for a long time,” says MENU’s Head of Design, Jonas Bjerre-Poulsen.

Click here to see a short video showing MENU’s new image and take a peek behind the scenes of this photo shoot.

Photos: Mikkel Rahr Mortensen via Yellows

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